Marketing Copy
Best for:
Landing pagesAd variantsEmail sequencesProduct descriptionsSocial copy
Landing pages, ads, emails, and product descriptions. Marketing prompts need three inputs to work: who exactly the reader is, what one action you want, and proof you can back claims with. Everything else is formatting.
Prompt Variations
Section titled “Prompt Variations”You are a direct-response copywriter. Write landing page copy for [PRODUCT].
Audience: [SPECIFIC READER — e.g., engineering managers at 50-500 person startups drowning in flaky CI].
Their current alternative: [WHAT THEY DO TODAY].
The one action we want: [CTA — e.g., start a free trial].
Inputs:
- Value prop: [ONE SENTENCE]
- Proof points: [METRICS, CUSTOMERS, RESULTS — real ones only]
- Objections to preempt: [TOP 2-3 OBJECTIONS]
Produce:
1. Three headline options (under 10 words) + subheadline for each (under 20 words)
2. Three benefit blocks: header + 2 sentences, each anchored to a proof point
3. One objection-handling section
4. CTA section: button text + one line of friction-reduction ("No credit card…")
Rules: benefits over features. No hype words ("revolutionary", "game-changing"). Every claim must trace to a provided proof point — if you need one we didn't give, write [NEEDS PROOF].Write [NUMBER — e.g., 6] ad variants for [PLATFORM — e.g., LinkedIn] promoting [PRODUCT/OFFER].
Audience: [READER + THEIR PAIN].
Constraint: [PLATFORM LIMITS — e.g., 150-character primary text + 70-character headline].
Cover these angles, one variant each:
1. Pain-first ("Still doing [PAINFUL THING]?")
2. Outcome-first (the after state, concrete)
3. Social proof (built around [PROOF POINT])
4. Contrarian/myth-busting
5. Question hook
6. Direct offer
Tone: [TONE — e.g., dry, peer-to-peer, zero corporate enthusiasm]. Label each variant with its angle.Write a [NUMBER]-email sequence for [GOAL — e.g., onboarding trial users toward activation].
Reader: [WHO + WHERE THEY ARE IN THE JOURNEY].
Sequence arc: [EMAIL 1 JOB] → [EMAIL 2 JOB] → [EMAIL 3 JOB].
For each email:
- Subject line (under 45 characters) + preview text
- Body under 120 words, one idea per email
- One CTA, same action stated once
Voice: [VOICE — e.g., founder writing personally, lowercase subjects, no images-speak].
Rules: no "Just checking in". No fake urgency. Each email must be valuable even if the reader never clicks.Write a product description for [PRODUCT] sold on [CHANNEL — e.g., our DTC site].
Buyer: [WHO + WHAT THEY'RE REALLY BUYING — e.g., busy parents buying "one less decision", not pasta sauce].
Details to work in: [MATERIALS/SPECS/INGREDIENTS], [DIMENSIONS/SIZE], [CARE/USAGE].
Format:
- Opening line that names the moment of use, not the product
- 2-3 short paragraphs, sensory and concrete
- Bulleted specs at the end
Tone: [BRAND VOICE — e.g., warm, wry, zero exclamation marks]. Avoid: "elevate", "crafted with care", "look no further".Tips & Best Practices
Section titled “Tips & Best Practices”- Proof points in, claims out: give real metrics and customers; ban the model from inventing them (“write [NEEDS PROOF]” is the safety valve).
- One reader, one action: copy aimed at everyone converts no one — force yourself to fill in a specific reader before prompting.
- Ban the hype lexicon: listing forbidden words (“revolutionary”, “elevate”, “game-changing”) does more for tone than any positive instruction.
- Generate angles, not variations: six different persuasion angles test better than six rewordings of the same idea.